Overview:

Natural Life Tempe isn't just a store; it's a community centered around wellness. Located in Tempe, Arizona, they offer a variety of natural products ranging from Kratom and Kava to Mushrooms, Extracts, Oils, Lotions, Sea Moss, and CBD. Our challenge was to help the franchise owner establish her marketing efforts from the ground up, creating an integrated approach to building her brand and attracting customers.

Challenge:

The franchise owner of Natural Life Tempe needed assistance with everything from setting up a website, emails, phone systems, and social media to creating a cohesive marketing strategy. Our goal was to provide a foundation for effective lead generation marketing  while aligning with the store's existing POS system. Another challenge, was that Natural Life's social media accounts were deleted due to a hack, and our team had to create social media profiles from scratch and redirect previous followers to the new pages. 

Approach:

1. Website Development: We began with the creation of the Natural Life Tempe  website that aligned with the client’s in-store POS system. The website featured automated forms and emails with a funnel strategy to ensure seamless customer engagement.
2. Email Marketing Campaigns: We launched email marketing campaigns, focusing on warming up the client’s inbox over the first 10 days to build engagement and awareness among potential customers.
3. Social Media Content: To enhance Natural Life Tempe's online presence, we created tailored social media content that showcased the store's product range, promotions, and wellness tips. Consistent posts increased engagement and drove more traffic to the website.
4. On-Location Video Shoot: We conducted an on-location video shoot to create authentic content that highlighted the store’s offerings, retail location, and customer experiences. These videos were edited and optimized for use across social media platforms, further boosting brand visibility.
5. Print Marketing for In-Store Promotion: We created print marketing materials for an in-store promotion to increase customer order value, drawing attention to special deals and encouraging purchases.
6. CRM Buildout & Contact Migration: We built out a comprehensive CRM system, migrating all contacts from the rewards program, ensuring smooth communication with existing customers.
7. SMS Text Marketing: After setting up the CRM and SMS system, we launched a “Thank You” text campaign, reaching out to customers and enhancing engagement.
8. Google Review Campaign: Finally, we utilized QR codes in marketing materials to encourage customers to leave Google reviews, significantly boosting Natural Life Tempe's online reputation and credibility.